Online Video: Accompanying Content Auction Package

PubMatic’s Accompanying Content Auction Package is a premium online video advertising solution designed to deliver high-impact, viewable ad experiences that play alongside editorial content and engage users as they scroll.

DEFINITION OF ACCOMPANYING CONTENT

Ad Formats Placement

Includes pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content.
Video Player Location

The video player loads and plays before, between, or after paragraphs of text or graphical content.
Playback Trigger

Playback starts only when the video player enters the viewport (i.e. becomes visible on screen).
Sticky Behavior

The player may convert to a floating or sticky player as it scrolls off the page. This occurs only after the player has already been in view.

FEATURED ACROSS PREMIUM DIRECT PUBLISHERS

Raptive
Yahoo
AccuWeather
Vox
Microsoft
DotDash Meredith

KEY BENEFITS & FEATURES OF PUBMATIC’S ACCOMPANYING CONTENT AUCTION PACKAGE

Accurate Placement Classification, Helping Drive Performance & Trust

Leveraging the IAB’s updated video placement content signals, PubMatic can help ad placements align with accompanying content behavior standards, giving buyers transparency and control over where their ads appear.
High Viewability, Fostering Engaged Audiences for Buyers

PubMatic helps to deliver true accompanying video placements that start playback only when the ad is in the user’s active view (and can convert to a sticky/floating format), extending visibility while maintaining a premium user experience. This helps to provide stronger viewability, higher video completion rates, and better user engagement for buyers.
Direct Access to Publishers, Enabling High-Quality Inventory

PubMatic’s direct integrations with leading publishers allow buyers to gain access to curated video inventory on desktop, mobile, and tablet, ensuring high-quality, brand-safe environments across all channels.
GenAI-Powered Curation, Driving Performance

PubMatic leverages GenAI to analyze, categorize, and surface the most accurate accompanying video placements for buyers, ensuring ads reach contextually relevant and targeted video environments, maximizing engagement and ROI.
Broadened Reach, Capturing User Engagement

Accompanying content video can reach a wider audience by running in-articles, in-feed, and alongside high-quality editorial content. Our accompanying video placements are seamlessly integrated across publishers, offering buyers an opportunity to scale with control, viewability, and contextual relevance.