Director/Sr. Director, Buy-Side Product Marketing

About the Role: 

PubMatic is seeking a dynamic Director or Senior Director of Product Marketing to join our growing team in New York City.

Reporting to the VP of Product Marketing, the Director or Senior Director of Buy-Side Product Marketing will be responsible for leading and executing Go-to-market strategy for Activate and PubMatic’s broader GenAI-powered unified buyer platform, which includes buy-side deal curation via our SSP and audience targeting through Connect.You must have outstanding buy-side (tech or agency) experience with demonstrable expertise in core PMM skillsets (i.e.: positioning, synthesizing market intelligence, launching products and features, and sales enablement). As this role is customer-facing, the you should have exceptional presentation and public-speaking skills; as an expert communicator, you should be a leader able to adapt messaging to different audiences across functions and seniority levels. Reporting into the Vice President, Product Marketing, you are responsible for translating our buy-side product vision and roadmap into prioritized go-to-market plans, developed in alignment with stakeholders across Product, Commercial, and Marketing. As such, being fluent in dealing with complexity at a global level across multiple stakeholders will be key.

What You'll Do:

The ideal candidate will have in-depth experience the product marketing discipline, specifically in positioning and messaging, collecting, synthesizing, and translating market intelligence into compelling collateral, competitive analysis, communication, pricing, packaging, and promotion and adoption of key products and solutions. Your success will be measured by specific product marketing success metrics and program OKRs tied to your ability to:

• Partner with Product Management and Commercial Leads in all launches, including feature-based and platform-based
• Own core product marketing deliverableDirs across end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development; product-based demand generation assets, product positioning, and messaging playbooks
• Garner cross-functional team alignment across product, commercial, legal, marketing and others
• Communicate, educate, and evangelize new product advancements to our commercial sales teams
• Own product adoption for new product feature releases, including software that requires a SaaS marketing approach
• Develop product marketing programs that influence pipeline revenue and velocity
• Serve as the subject-matter-expert in understanding each stage of the customer journey by persona, region, and, industry
• Align with Corporate Marketing to help drive air cover and thought leadership, while partnering with Events to ensure our messaging and materials come to life at PubMatic-hosted experiences and industry conferences
• Familiarity with an advanced marketing tech stack, such as Pendo, Salesforce, HighSpot, Pardot, and/or Responsive

Who You Are:

• 10+ years of professional experience in marketing, with ~7+ years of experience in buy-side advertising or marketing technology (e.g., agency, advertiser, DSP, or ad tech provider)”
• Proven expertise in product marketing, ideally within buy-side digital advertising (ad tech provider, DSP, agency, or client direct) or marketing technology company. SaaS experience is preferred
• MBA helpful, but not required
• The candidate should have a deep understanding of the digital advertising industry, a passion for technology, and the drive to work in a mature start-up environment
• Proven track record in crafting compelling positioning and thought leadership content
• Creative thinking around innovative messaging and presentation strategies; a roll-up-your-sleeves mentality to create/drive visual tools to effectively market products and services
• Proven track record with delivery in a fast-paced environment and the organizational skills to effectively manage multiple projects with tight deadlines
• Proven track record of working closely with Product Management teams to develop GTM strategies for driving adoption
• Deep understanding of technology, product development and innovation
• Exceptional project management, organizational, writing, & presentation skills
• Cultural fit with PubMatic’s core values of Customer Service, Innovation, Bias Towards Action, Teamwork, and Integrity
• Strong emotional intelligence and interpersonal skills, with a collaborative mindset and a bias toward ownership and initiative

Additional Information

Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

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