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Featured
Quarterly Global Advertising Spend Trends: Q1 2024
PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q1 2024’s advertising spend data. The full report is only available for PubMatic Access Members. Please contact your PubMatic Customer Success Manager to learn more…
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20%
Global ad spend
growth YoY in Q1 2024
growth YoY in Q1 2024
81%
Law, Government & Politics
ad spend growth
YoY in Q1 2024
ad spend growth
YoY in Q1 2024
Featured
Australia: How To Make Retail Media Work For You
Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper…
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50%
Retail media effectivness over
social media, at driving
responses to advertising
social media, at driving
responses to advertising
Featured
Navigating Commerce Media 2.0: Market Opportunity
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximize their…
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$158B
Global Commerce Media
Ad Spend
Ad Spend
2X
Offsite Ad Revenue
by 2027
by 2027
Featured
Brands & Mobile Gaming
95% of global internet users use a mobile phone to go online, which is over 60% of the world’s total population. People in Singapore, South Korea and Japan on average spend 5 hours per day on mobile apps. Mobile is undoubtedly the battlefield of consumer attention, there’s no way that marketers can do a well-covered…
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62%
In-app
advertisers buy ads
programmatically
advertisers buy ads
programmatically
50%
APAC buyers plan
to invest more in
in-app game ads
to invest more in
in-app game ads
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