Publishers: Overview
What Does PubMatic Do for Publishers?
As the online advertising industry evolves, it is becoming increasingly difficult for publishers like you to effectively and easily manage your advertising inventory.
Ad Network Optimization. It’s not as easy as implementing Google AdSense anymore. Now there are hundreds of global ad networks, vertical ad networks, geographic ad networks, and more. Each impression must be sent to the ad network that can best monetize the impression. Which ad networks provide you with the most revenue?
Ad Layout Optimization. There are so many different ad layout options (size, color, location, text/banner/video, etc.) that it’s nearly impossible for you to know which layout will generate the most revenue. What ad layout maximizes click-throughs on your web site?
One Management Interface. Even if you knew which ad layout and ad networks work best for you, it’s not easy to maintain accounts across all of the networks and get consolidated reports on demand. How long does it take you to get a consolidated view of your ad inventory performance?
PubMatic provides an industry leading platform that lets you maximize your revenue and minimize the complexity of selling advertising on your web site.
What are the Benefits of PubMatic?
PubMatic maximizes the revenue that you can earn from your web site and ad inventory, and it reduces the complexity of managing multiple ad network relationships.
Maximize Revenue. PubMatic ensures that you, as the publisher, get the most revenue possible for your web site’s ad inventory. PubMatic uses sophisticated analytics and real time connections to all of the leading ad networks to determine the optimum ad style for you (size, color, text/banner/video format, etc.) and the optimum ad network for you to use. The PubMatic beta optimizes for ad color only; additional optimization such as size, format, and more will be added in the near future.
Minimize Complexity. PubMatic provides you with a single user interface for managing your ad network relationships and ad configurations. With PubMatic ad tags, you only need to implement them once and then you can change your ad style and participating ad networks on the fly. You also get consistent, consolidated reports across all ad networks in one place.