PubMatic Premier
Ad Solution for Large Media Companies
PubMatic Premier is a new solution designed specifically for large media companies. Our solution is a combination of advanced real-time optimization technology and dedicated team service that work together to manage ad networks and increase revenue.
Features of PubMatic Premier Include:
Real-Time Revenue Optimization Technology
PubMatic has developed several technologies that don't exist elsewhere. Each technology uses patent-pending algorithms to perform revenue-enhancing tasks that work seamlessly together. Exclusive technologies include:
Dynamic Default Optimization: Detects, in real-time, the highest paying ad network to fill publisher inventory when a default occurs and ensures that every impression is monetized
Dynamic Frequency Optimization: Predicts ad network pricing for publishers on frequency based campaigns and automatically allocates impressions for maximum ad revenue
Advanced Ad Quality Control
Your brand is your business. PubMatic Premier helps you protect your brand with a dedicated support team that carefully monitors ad quality control. Your users don't see ads you don't want them to, and ads on your site will never compete with your direct sales force.
Creative Filtering: PubMatic ensures your creative acceptance policy is enforced with every ad network, all of the time
Blocklist Maintenance: PubMatic updates blocklists as needed based on the your direct sales relationships to eliminate conflict with your direct sales force
Intercepting Offensive Ads: PubMatic blocks offensive ads immediately to enhance user experience on your web sites
Optimal Mix of Global Ad Networks
PubMatic has relationships with hundreds of top-tier global ad networks, and has unique insight into their specialties. In order to set you up with the optimal mix of ad networks, we analyze your content and traffic and then use our insight to set you up with the right balance of networks to generate the most revenue for you. Once set up, our technology then goes even further by automatically selecting, in real-time, which of these ad networks will give you the highest price for every single impression.
Custom Consolidated Reporting
We believe in clarity for reporting. We give you consolidated, standardized reporting metrics across all ad networks, and offer you several options to consume your reporting data - desktop widget, browser interface, your custom report, XML feed, and more. We also provide ongoing benchmarking that shows you how much we're improving your revenue.
24/7 Dedicated Team Support
PubMatic Premier publishers have a dedicated team that takes the time to know your specific business needs and provides you with around the clock service. In many cases, this service is proactive when we see an opportunity to help. We also leverage our good standing relationships with ad networks to negotiate pricing on your behalf.
Open API's
Our open API's allow ad networks to bid on inventory in real-time, which increases publisher monetization.
Transparent Infrastructure
We make it easy for PubMatic Premier publishers to view server response times so you never have to worry about latency.
Ongoing Education and Insight
We want our publishers equipped with the most up-to-date trends and information to ensure they're always making every impression count. That is why we started our AdRevenue conference series that provides a platform for thought leaders to discuss ways to improve the economics that drive this industry. Our premium publishers are offered passes to attend. Additionally, our premier publishers get first look at our technology white papers.
