The number of cord-cutters and cord-nevers is rising globally, and this trend that has only accelerated as the stay-at-home life translates to more content streaming than ever before. As OTT viewership grows, so too has our need for connection – connection to our viewers, our customers, and our partners. In an increasingly digital world, the technology choices we make impact how successfully we create and optimize these connections. However, you shouldn’t have to choose between the stability of linear and the efficiency of programmatic.

Publishers and buyers have barely scratched the surface of what programmatic can deliver for flexibility, reach, monetization and user experience. Now, PubMatic has launched OpenWrap OTT, a Prebid-powered header bidding solution that centralizes 100% of direct and programmatic demand to optimize the entire ad pod. This first-to-market solution flattens the waterfall to increase buyer access and drive incremental monetization, while server-side technology reduces latency, timeouts and buffering to bringing better TV-like experiences to viewers. Finally, the best qualities of programmatic and TV come together in one total solution.

#ConnectionCounts

• Deliver TV-like experiences, across all screens
• Centralize 100% of programmatic and direct demand
• Get better control, transparency and performance from Prebid powered header bidding
• Achieve faster ad loads, lower latency, and less timeouts and buffering from server-side technology
• Balance business rules, monetization and user experience across the entire pod
• Premium, brand safe, private marketplaces