The digital media ecosystem is complex, and each of our clients has unique challenges and opportunities. Our products have been developed to address this, allowing adoption of our entire tech stack or the utilization of individual modules that can be bundled together to build solutions that meet each of our client’s distinct needs.
Our product vision is to provide publishers and buyers with a full advertising technology stack. But the key is that it is not monolithic. Each component of our SEVEN platform is extensible and customizable, so while you can take it as is, you can also build differentiated offerings. Each product is a separate module that can be swapped in or out as needed – use it all, or just use some – you are in control.
We know that knowledge is power, and to stay ahead of the latest trends and innovations in digital advertising, you need to be in the know. At PubMatic, we provide you with the insights you need to take advantage of all that our industry has to offer.
The platform to help you outperform.
The partnership to help you connect.
The expertise to help you grow.
LET'S BE CLEAR
PubMatic has a longstanding commitment to transparency, and to being open about how digital ad space is traded and about how our own business works. We all need to be up front and helpful in addressing our industry’s challenges and educating the market about these issues.
Ads.txt (with ads being an acronym for “Authorized Digital Sellers,” not an abbreviation of advertisements) is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
Header Bidding and PMP Post Commanding Growth as Programmatic Video and Native Start to Take Hold in Q2 2017
According to our Q2 2017 Quarterly Mobile Index (QMI) report, header bidding and private marketplaces (PMPs) continued to drive mobile monetization growth from a tactics perspective, while emerging formats like native and video started to gain traction.
The Q2 2017 QMI report identifies six key trends, including rising header bidding monetization opportunities on mobile, emerging programmatic formats like video and native, and the increasing popularity of mobile private marketplaces (PMPs).