The digital media ecosystem is complex, and each of our clients has unique challenges and opportunities. Our products have been developed to address this, allowing adoption of our entire tech stack or the utilization of individual modules that can be bundled together to build solutions that meet each of our client’s distinct needs.
Our product vision is to provide publishers and buyers with a full advertising technology stack. But the key is that it is not monolithic. Each component of our SEVEN platform is extensible and customizable, so while you can take it as is, you can also build differentiated offerings. Each product is a separate module that can be swapped in or out as needed – use it all, or just use some – you are in control.
We know that knowledge is power, and to stay ahead of the latest trends and innovations in digital advertising, you need to be in the know. At PubMatic, we provide you with the insights you need to take advantage of all that our industry has to offer.
The platform to help you outperform.
The partnership to help you connect.
The expertise to help you grow.
LET'S BE CLEAR
PubMatic has a longstanding commitment to transparency, and to being open about how digital ad space is traded and about how our own business works. We all need to be up front and helpful in addressing our industry’s challenges and educating the market about these issues.
TraderTalk TV: PubMatic President Kirk McDonald Talks Supply-Side Evolution
Originally posted on ExchangeWire Last week at Cannes Lions, PubMatic President, Kirk McDonald, sat down with ExchangeWire CEO, Ciaran O’Kane, to discuss the key trends driving the evolution of the supply-side and the growing need for more clarity and transparency in today’s digital ecosystem. Watch the full interview below: Topics included: How publishers regain control of yield, inventory management,…
As we dig deeper into the issues surrounding transparency, it’s becoming evident that programmatic’s core challenge might be about something deeper than greater clarity over fees, inventory source, and placement – and even more difficult to address. While advertisers and publishers have every right to know what they’re buying and under what terms, the unprecedented…
Back in March of this year, the conversation around quality in the digital media industry reached a fever pitch. While it wasn’t a new topic, and there had been a number of bold statements of commitment and requirement in the past (such as this or this), I predict that in hindsight we will find that…