PROGRAMMATIC DIRECT

Powered by real-time insights, Programmatic Direct combines the predictability and transparency of direct buys with the data, scale and efficiencies of the open market. Our Programmatic Direct products – Private Marketplace (PMP), PMP-Preferred (PMP-P), PMP-Guaranteed (PMP-G), Automated Guaranteed (AG), and Biddable IO – enable publishers to manage and package premium inventory and audience segments for buyers, while maintaining high levels of control.

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MEDIA BUYER CONSOLE

Brands are spending more of their budgets via programmatic channels. Our Media Buyer Console allows them to intelligently and efficiently buy and manage high quality programmatic direct campaigns at scale across various ad formats and channels.

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Delivering quality at scale to buyers and sellers.

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RESOURCES

How Buyers Can Scale Private Marketplace Deals Across High-Quality Inventory

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Automating Brand Spend: The Emergence of the Biddable IO

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OTHER SOLUTIONS