Resource Hub

Smarter Buying Starts Here: Introducing PubMatic’s Gen AI-Powered Buyer Platform The future of media buying isn’t just faster. It’s smarter, more intuitive, and built for the open internet. That’s why we’re prou...

PubMatic’s #FundedbyAdvertising Movement: Building the Lifeline of the Open Internet Digital ads fuel journalism, entertainment, and culture. Learn how PubMatic's #FundedbyAdvertising campaign supports a thriving op...

Introducing PubMatic Assistant: Building the Foundation for AI-Driven Innovation in AdTech AdTech is evolving rapidly, driven by the need to manage and extract incremental value from ever-growing datasets. For publishers ...

Driving Performance with the Power of Sell-Side Targeting Through Connect To improve efficiency, the campaign activated Instacart audience segments ingested through PubMatic’s Connect, leveraging the powe...

Game On! Key Insights from the 2025 Gaming Sentiment Study Our Advertiser’s Supply Path Optimization Playbook, crafted by our team of seasoned professionals with expertise in digital advert...

From Game Time to Prime Time: The Lucrative Potential of Advertising in Live Sports We already know live sports represent a huge opportunity for brands, but there is a halo effect that marketers might be missing ou...