PROGRAMMATIC-FIRST ADVERTISING SDK

Gain access to differentiated demand and brand spend from over 200 DSPs, ATDs, Agencies, and Supply Path Optimization (SPO) and Preferred Partnerships deals.

SERVER-SIDE PARALLEL AUCTIONS (HEADER BIDDING)

Increase competition for your inventory by flattening the waterfall. Receive real-time pricing data from leading programmatic demand partners to grow yield and revenue, without losing access to your current demand.

CLOUD-BASED PARTNER MANAGEMENT

Use insights from centralized analytics to add or remove demand sources and manage performance in a cloud-based UI. This requires no changes to your SDK or app and does not need App Store or Google Play approval.

OPTIMIZED FOR IMPROVED USER EXPERIENCE

Leverage a lightweight SDK with server-side ad calls and parallel auctions at sub-200 millisecond speeds. Improve app performance over traditional waterfall and SDK mediation.

Delivering the efficiency and performance of unified auctions in a single SDK

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RESOURCES

in-app environments

The Move Toward In-App Advertising: Forrester Thought Leadership Paper Commissioned by PubMatic

PubMatic commissioned Forrester Consulting to interview advertisers, agencies and technology providers to determine key in-app trends and implications. Learn more by downloading the full study today.

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in-app developments

PubMatic Quarterly Mobile Index (QMI) Q4 2018

Discover key trends in mobile advertising from Q4 2018 and take a quick look-back at the notable in-app developments from all of 2018 in PubMatic's Q4 2018 Quarterly Mobile Index.

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As Mobile In-App Monetization Opportunities Grow, PMPs Offer Quality Assurance

Our Q4 2018 QMI report delves into key developments from the quarter, and all of 2018, highlighting important in-app monetization opportunities.

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The Key to Mobile Programmatic Growth? S2S In-App Header Bidding

With the projected growth in programmatic and brand spend, learn how S2S in-app header bidding can address key app developer concerns around mobile monetization.

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5 Things to Look for in an In-App Monetization Partner

Discover five key things any app developer should consider when selecting an in-app monetization partner and how you can benefit from the right ally.

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OTHER PRODUCTS