OpenBid provides mobile app publishers and developers with a gateway to programmatic demand and brand budgets more effectively than any other monetization partner. PubMatic leveraged its strategic relationships with over 200 demand sources – including preferred, supply path optimization (SPO) deals – to provide app developers with unparalleled access to programmatic demand. PubMatic’s deep expertise in header bidding innovation and advanced programmatic direct deal models delivers the efficiency and performance of unified auctions in a single SDK.
PROGRAMMATIC-FIRST ADVERTISING SDK
Gain access to differentiated demand and brand spend from over 200 DSPs, ATDs, Agencies, and Supply Path Optimization (SPO) and Preferred Partnerships deals.
SERVER-SIDE PARALLEL AUCTIONS (HEADER BIDDING)
Increase competition for your inventory by flattening the waterfall. Receive real-time pricing data from leading programmatic demand partners to grow yield and revenue, without losing access to your current demand.
CLOUD-BASED PARTNER MANAGEMENT
Use insights from centralized analytics to add or remove demand sources and manage performance in a cloud-based UI. This requires no changes to your SDK or app and does not need App Store or Google Play approval.
OPTIMIZED FOR IMPROVED USER EXPERIENCE
Leverage a lightweight SDK with server-side ad calls and parallel auctions at sub-200 millisecond speeds. Improve app performance over traditional waterfall and SDK mediation.
Delivering the efficiency and performance of unified auctions in a single SDKGET IN TOUCH
The Move Toward In-App Advertising: Forrester Thought Leadership Paper Commissioned by PubMatic
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