Today’s fast-evolving video consumption habits create challenges for publishers looking to reach fragmented viewers and advertisers wanting to reach premium and addressable audiences. As the gaps between where consumers spend time with video close, advertisers and publishers should tap into the potential of programmatic and improve viewer experience across all screens, with Prebid-powered digital video advertising solutions.
PubMatic’s Cross-Screen Video connects trusted video buyers to premium publishers while providing buyer transparency, publisher control, and programmatic video buying efficiency — all backed by a quality guarantee. It’s a leading independent unified platform for cross-screen programmatic video monetization.
Holistically manage video campaigns, audiences and media across premium web, mobile app and OTT environments on desktop, mobile and CTV devices.
Flexible client-side and server-side configurations with multiple integration points to best support publishers’ technology needs and buyers’ preferences.
Seamlessly execute programmatic direct, programmatic guaranteed, private marketplace (PMP), real-time bidding (RTB) and open market deals.
Capture the full value of video inventory and audiences with Prebid-powered header bidding from OpenWrap, turn-key PMP deal creation, plus identity and data management.
The digital video era brings tremendous opportunity to publishers, but also a new set of challenges. Read Forrester’s study on how video advertising requires new monetization strategies, and what it means for advertisers and publishers looking to improve or maximize their relationships with SSPs.
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