Today’s fast-evolving video consumption habits create challenges for publishers looking to reach fragmented viewers and advertisers wanting to reach premium and addressable audiences. As the gaps between where consumers spend time with video close, advertisers and publishers should tap into the potential of programmatic and improve viewer experience across all screens, with Prebid-powered digital video advertising solutions.
PubMatic’s Cross-Screen Video connects trusted video buyers to premium publishers while providing buyer transparency, publisher control, and programmatic video buying efficiency — all backed by a quality guarantee. It’s a leading independent unified platform for cross-screen programmatic video monetization.
Holistically manage video campaigns, audiences and media across premium web, mobile app and OTT environments on desktop, mobile and CTV devices.
Flexible client-side and server-side configurations with multiple integration points to best support publishers’ technology needs and buyers’ preferences.
Seamlessly execute programmatic direct, programmatic guaranteed, private marketplace (PMP), real-time bidding (RTB) and open market deals.
Capture the full value of video inventory and audiences with Prebid-powered header bidding from OpenWrap, turn-key PMP deal creation, plus identity and data management.
Forrester Consulting analyzed CTV opportunities to engage streaming-media consumers. The report explores the challenges and opportunities of expanding OTT/CTV buying strategies to include premium, mid-sized publishers and how technology can help the buy- and sell-sides drive new value and results from a growing programmatic sector.
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