# PubMatic

> Drive measurable advertising performance with PubMatic's AI\-powered, agentic platform — built for buyers, publishers, and commerce media across CTV and mobile\.

Generated by Yoast SEO v27.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About Us](https://pubmatic.com/about-us/)
- [Contact Us](https://pubmatic.com/contact-us/): PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future\. If you are interested in learning how we can help your organization, please fill out the form below and we will contact you shortly\.
- [AI Hub: AI That Powers the Future of Digital Advertising](https://pubmatic.com/ai-hub/): PubMatic embeds AI into every step of the media supply chain—driving smarter workflows, deeper insights, and better outcomes across the open internet\.
- [Video Hub](https://pubmatic.com/video-hub/): Explore PubMatic’s Video Hub for thought leadership, demos, and discussions on the technology and trends driving the future of digital advertising\.
- [Homepage](https://pubmatic.com/)

## Blog
- [PubMatic Announces Fraud\-Free Program](https://pubmatic.com/blog/pubmatic-announces-fraud-free-program/): PubMatic has no tolerance for fraud on our platform\. We strive to protect the advertiser’s trust by maintaining a clean platform with the highest inventory quality and brand safety standards\.

- [4 Key Takeaways From eMarketer’s Header Bidding For Ad Buyers Report](https://pubmatic.com/blog/header-bidding-ad-buyers-report-takeaways/): Based on interviews with more than a dozen thought leaders from leading brands, agencies and ad tech providers, the study offers an overview of the mechanics of header bidding and assesses the standing of advertisers relative to this technology\.

- [Client\-Side or Server\-Side? A False Dichotomy](https://pubmatic.com/blog/client-side-server-side-wrappers/): Many publishers will keep a handful of partners in the client\-side solution and migrate other partners to server\-side\. The partners which have been live and doing well in a client\-side wrapper will stay there\. While additional partners are added to their stack through a server\-side solution\. Publishers are activating as many as eight to ten partners in the server\-side\. If you can get more fill without added load on the page, why not? Problem solved? Unfortunately no, this approach misses the mark\.
- [The Agency Guide to Retail Media: Stop Losing Margin to Fragmentation and Start Winning More Business](https://pubmatic.com/blog/the-agency-guide-to-retail-media-stop-losing-margin-to-fragmentation-and-start-winning-more-business/): The agencies gaining share in retail media are not winning because they have more resources\. They are winning because better infrastructure lets them move faster, prove results more easily, and protect margin at scale\.
- [From Vision to Execution: Already Living the \<nobr\>Agentic AI\</nobr\> Future](https://pubmatic.com/blog/from-vision-to-execution-already-living-the-agentic-ai-future/): In just six months, agentic AI has moved from concept to reality, from PubAcademy Milan to PubAcademy Madrid\. Cristian Coccia, VP SEMEA \& Enterprise Sales EMEA, reflects on how local markets like Italy and Spain are driving this shift, proving that transparency, trust and infrastructure are what turn AI ambition into measurable campaign results\.

## Videos
- [AgenticOS Buyer Guardrails](https://pubmatic.com/video/agenticos-buyer-guardrails/): PubMatic’s AI\-powered Guardrails help teams confidently review and approve AI\-generated campaign changes before they go live\. Built\-in approval workflows, policy controls, and secure notifications keep humans in control while accelerating campaign execution and reducing operational risk\.
- [PubMatic \+ Untapped Growth](https://pubmatic.com/video/pubmatic-untapped-growth/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Ryan Ricci, Co\-Founder and Managing Partner of Untapped Growth\.
- [PubMatic \+ DeepIntent](https://pubmatic.com/video/pubmatic-deepintent/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Chris Paquette, CEO of DeepIntent\.
- [PubMatic \+ Butler/Till](https://pubmatic.com/video/pubmatic-butler-till/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Scott Ensign, Chief Strategy Officer at Butler/Till\.
- [PubMatic \+ The Coca\-Cola Company](https://pubmatic.com/video/pubmatic-the-coca-cola-company/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with James Trott, Senior Director, Global Audience Planning \& Addressable Media Operations at The Coca\-Cola Company\.

## Case Studies
- [Kinessoと大手エネルギーブランドの広告キャンペーンにおいて、Activateが効率性・リーチ・エンゲージメントの向上を実現](https://pubmatic.co.jp/case-studies/pubmatics-activate-unlocks-greater-efficiency-reach-and-engagement-for-kinesso-and-a-leading-energy-brand-jp/): Omnicom Media Group傘下のKinessoは、オランダにおける世界的な大手エネルギーブランドのプログラマティック広告のパフォーマンス向上を目的に、PubMaticと連携しました。PubMaticのActivateを活用してプログラマティック広告のサプライチェーンをシンプル化することで、エンゲージメントの向上、リーチの拡大、コスト効率の改善、そしてプレミアムな広告在庫における透明性の向上を実現しました。
- [Chevrolet Arabia、CTRベンチマークを70%上回る成果を達成。さらに、1トン超のCO₂排出量を削減](https://pubmatic.co.jp/case-studies/chevrolet-arabia-exceeds-ctr-benchmarks-by-70-while-avoiding-over-1-tonne-of-carbon-emissions-jp/)
- [zMaticoo\<strong\>が\</strong\>PubMatic\<strong\>アクセスメンバーシップにより\</strong\>270％\<strong\>の収益増加と戦略的コラボレーションを実現\</strong\>](https://pubmatic.co.jp/case-studies/zmaticoo-achieves-270-revenue-growth-and-strategic-collaboration-through-pubmatics-access-membership-program-jp/)
- [Overwolf\<strong\>が\</strong\>PubMatic\<strong\>の アクセスメンバーシップにより\</strong\>PMP\<strong\>とバイヤーの関係を拡大\</strong\>](https://pubmatic.co.jp/case-studies/how-overwolf-scaled-pmp-and-buyer-relationships-with-pubmatics-access-membership-jp/): 東京通信グループはメディエーションを活用して広告ネットワークの追加や最適化により自社のハイパーカジュアルゲームのマネタイズに取り組んできました。
- [Autonomous CTV in Action: PubMatic and Abovomaxlead Drive Efficiency and Quality](https://pubmatic.com/case-studies/autonomous-ctv-in-action-pubmatic-and-abovomaxlead-drive-efficiency-and-quality/): Independent agency Abovomaxlead and PubMatic joined forces to launch one of Europe’s first fully autonomous, agent\-to\-agent CTV campaigns\. By connecting Abovomaxlead’s Mediavision AI directly to PubMatic’s AgenticOS, the partners achieved near\-perfect video completion rates, cut costs by over 10%, and reduced campaign setup time by 87%, proving that AI\-driven programmatic can outperform traditional buying models on cost, speed, and quality\.

## Directory
- [Megan Ramm](https://pubmatic.com/directory/megan-ramm/): Megan Petrie Ramm is a seasoned digital advertising and marketing executive with over 20 years of experience driving impactful brand partnerships\. As the Global Chief Revenue Officer, based in New York City, Megan leads PubMatic’s revenue and go\-to\-market motion for the Americas, EMEA, and APAC, across publisher and buyer sales and customer success teams, excluding Commerce Media\.
- [Ramon Jones](https://pubmatic.com/directory/ramon-jones/): Ramon Jones was appointed to our Board of Directors in December 2023 and serves on our Audit Committee and Nominating and Corporate Governance Committee\.
- [Anton Hanebrink](https://pubmatic.com/directory/anton-hanebrink/): Anton Hanebrink has served as a member of our Board of Directors since August 2023 and serves on our Audit Committee\.
- [Nick Mehta](https://pubmatic.com/directory/nick-mehta/): Nick Mehta has been a member of our Board of Directors since August 2023 and serves as Chair of our Compensation Committee\.
- [Shelagh Glaser](https://pubmatic.com/directory/shelagh-glaser/): Shelagh Glaser has served as a member of our Board of Directors since June 2022\. She served as Chair of our Audit Committee until July 2025, and remains a member of our Audit Committee\.

## Legal
- [AI Chatbot Disclaimer](https://pubmatic.com/legal/ai-chatbot-disclaimer/)
- [Supply Policy](https://pubmatic.com/legal/supply-policy/)
- [Opt\-Out of the Sale of Personal Information](https://pubmatic.com/legal/opt-out-of-the-sale-of-personal-information/): This PubMatic Opt Out page is intended to help you opt out of the use of cookies, mobile advertising identifiers, and statistical identification for interest\-based advertising and cross\-device targeting purposes\. Please follow the instructions below to opt out\.
- [Advertiser Platform Privacy Policy](https://pubmatic.com/legal/privacy-policy/)
- [Demand Partner Master Services Agreement](https://pubmatic.com/legal/demand-service-agreement/)

## Careers
- [Life @ PubMatic](https://pubmatic.com/careers/life-at-pubmatic/)
- [Diversity \& Inclusion](https://pubmatic.com/careers/diversity/)
- [Careers](https://pubmatic.com/careers/home/)
- [Our People](https://pubmatic.com/careers/our-people/)
- [Jobs](https://pubmatic.com/careers/job-search/)

## Employee Spotlight
- [Mahesh Prajwal](https://pubmatic.com/employee-spotlight/mahesh-prajwal/)
- [Teslim Akerele](https://pubmatic.com/employee-spotlight/teslim-akerele/)
- [Bob Wang](https://pubmatic.com/employee-spotlight/bob-wang/)
- [Claudia Kim\-Boenig](https://pubmatic.com/employee-spotlight/claudia-kim-boenig/)
- [Siddharth Laxmeshwar](https://pubmatic.com/employee-spotlight/siddharth-laxmeshwar/)

## News
- [PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising](https://pubmatic.com/news/pubmatic-appoints-megan-ramm-as-global-chief-revenue-officer-to-accelerate-growth-as-ai-transforms-digital-advertising/): Veteran revenue leader from Uber Advertising, Google to lead global revenue strategy and execution as company deepens relationships with brands, agencies, DSPs and publishers
- [PubMatic、AgenticOS上でエージェンティック広告向けのガバナンスアーキテクチャを発表](https://pubmatic.co.jp/news/pubmatic-launches-governance-architecture-for-agentic-advertising-on-agenticos-jp/): Quad傘下のエージェンシーであるRiseが、PubMaticのエージェンティック広告向け新ガバナンスアーキテクチャの初期導入パートナーの一社として参画。広告主・広告バイヤーは、広告プランニングから配信、効果測定までの全プロセスにおいて、検証可能なコントロールと完全な監査証跡を確保。
- [ThinkResult、PubMaticのAgenticOSを活用し、インドでキャンペーン設定時間を90％短縮](https://pubmatic.co.jp/news/thinkresult-and-pubmatics-agenticos-deliver-90-faster-campaign-setup-in-india-jp/): APAC初のエージェンティックCTVキャンペーンで100万世帯以上にリーチし、CPMを抑えながらインプレッション数を17％増加
- [PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS](https://pubmatic.com/news/pubmatic-launches-governance-architecture-for-agentic-advertising-on-agenticos/): Rise, a Quad Agency, among first to pilot PubMatic's new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from planning through activation to measurement
- [ThinkResult and PubMatic's AgenticOS Deliver 90% Faster Campaign Setup in India](https://pubmatic.com/news/thinkresult-and-pubmatics-agenticos-deliver-90-faster-campaign-setup-in-india/): PubMatic's AgenticOS platform has delivered the first end\-to\-end agentic CTV campaign in India in partnership with ThinkResult, marking the first agentic media buying deployment across APAC\. The campaign cut setup time by 90% and reached over one million households with 17% more impressions than a fixed\-bid approach\. 

## Products
- [PubMatic SSP for Buyers](https://pubmatic.com/products/pubmatic-ssp-for-buyers/): The PubMatic SSP brings premium inventory, next\-gen addressability and transparency to buyers, so you can drive ROI across the channels and formats that matter: including CTV, online video, mobile app, web, and beyond\.
- [PubMatic SSP for Publishers](https://pubmatic.com/products/pubmatic-ssp-for-publishers/): The PubMatic SSP brings together technical innovation, unique demand, and sophisticated analytics to ensure you control your revenue opportunities and user experience across the channels and formats that matter: CTV, online video, mobile app, web, and beyond\.
- [Activate](https://pubmatic.com/products/activate/): Unlock the efficiency and transparency of programmatic across all your video campaigns\. Activate is an end\-to\-end solution that puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers\.
- [Connect for Buyers](https://pubmatic.com/products/connect-for-buyers/): Connect brings you closer to your customer with efficient, ROI\-driven data targeting on the sell side\. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted — putting you ahead of the competition, today and tomorrow\.
- [Connect for Publishers](https://pubmatic.com/products/connect-for-publishers/): Connect brings you future\-proofed revenue opportunities, while maintaining the highest level of security and respect for user privacy\. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted\.

## Reports
- [Global Advertising Spend by Ad Category: Q2 2026 Snapshot](https://pubmatic.com/reports/global-advertising-spend-by-ad-category-q2-2026-snapshot/): Check out the ad spend trends from PubMatic's Q2 2026 ad spend report snapshot and see how different industries are spending\.
- [Quarterly Global Video Advertising Spend Trends: \<nobr\>Q2 2026\</nobr\>](https://pubmatic.com/reports/quarterly-global-video-advertising-spend-trends-q2-2026-2/)
- [Quarterly Global Advertising Spend Trends: \<nobr\>Q2 2026\</nobr\>](https://pubmatic.com/reports/quarterly-global-advertising-spend-trends-q2-2026/): Check out the ad spend trends from PubMatic's Q4 2025 ad spend report and see how different industries are spending\.
- [2026\<strong\>年第\</strong\>1\<strong\>四半期 グローバル広告主カテゴリー別の​ 広告支出の変化と年間成長率\</strong\>](https://pubmatic.co.jp/reports/quarterly-global-advertising-spend-trends-q1-2026-jp/)
- [How Co\-Viewing Redefines Attention \- Page 6: Vietnam Snapshots](https://pubmatic.co.jp/reports/how-co-viewing-redefines-attention-country-snapshots-vietnam-jp/)

## Resources
- [Header Bidding Technology](https://pubmatic.com/resources/header-bidding-technology/): How PubMatic’s Header Bidding Technology Helped Entertainment and News Media Company Increase CPMs by 50%\.
- [Softonic](https://pubmatic.com/resources/softronic/): The PubMatic and Softonic partnership began when Softonic first leveraged Mocean, PubMatic’s mobile ad server, in 2014\. At first PubMatic was only tasked with setting up Softonic’s direct native campaigns\. The publisher expanded the relationship to more of its programmatic efforts to maximize…
- [Adapt ADX](https://pubmatic.com/resources/adapt-adx/): In May 2015, the company was searching for a supply\-side platform \(SSP\) partner with a deep understanding of programmatic advertising and significant experience working with companies of Adapt ADX’s scale\.
- [Rightmove](https://pubmatic.com/resources/rightmove/): At the start of 2015, Rightmove was searching for a partner that could increase its fill rates to drive revenue growth\. Displaying advertising from non\- real estate brands was a new strategy and needed to be approached with caution\.

## Solutions
- [Agents Solutions](https://pubmatic.com/solutions/agents/): PubMatic AgenticOS is the first operating system for agentic advertising—where AI agents plan, execute, and optimize campaigns across premium supply\. Apply for early access\.
- [Buyer Solutions](https://pubmatic.com/solutions/buyers/): Help drive ROI by reaching and engaging your target audiences in brand\-safe, premium environments across ad formats and devices\. \<br\>\<br\>\<br\>
- [CTV \& OTT Solutions](https://pubmatic.com/solutions/ctv-ott/): Maximize the value of your cross\-screen video strategies with robust programmatic solutions that provide transparency into delivery and performance\.\<br\>\<br\>\<br\>
- [エージェント](https://pubmatic.co.jp/solutions/agents-jp/): AIエージェントがメディアの計画、実行、最適化を可能にする、戦略に基づいた初のオペレーティングシステムです。
- [パブリッシャーの成長を牽引するAI搭載プラットフォーム](https://pubmatic.co.jp/solutions/publishers-jp/): PubMatic for Publishersは、パブリッシャーの収益拡大、オペレーションの効率化、そして未来の可能性を広げるために設計された、エンドツーエンドのAI搭載プラットフォームです。

## OLD \- Solutions
- [AD DECISIONING](https://pubmatic.com/solutions-old/ad-decisioning/): Publishers must regain control of their inventory and audiences management so they can maximize the value of their digital assets\.
- [NATIVE](https://pubmatic.com/solutions-old/native/): Native formats provide publishers monetization opportunities without disrupting the user experience\. PubMatic unifies the requirements of programmatic native for buyers and sellers to ensure scalability, standardization and improved consumer engagement\. 
- [VIDEO](https://pubmatic.com/solutions-old/video/): Video is becoming a dominant way consumers connect with brands\. PubMatic understands the importance of this format and offers robust solutions that allow clients to maximize the value they gain from their video strategies\.
- [MOBILE](https://pubmatic.com/solutions-old/mobile/): Consumer attention continues to shift to mobile\. Automated buying and selling solutions need to address the distinct nature of mobile operating systems and devices\. With this growing behavior in mind, PubMatic products and solutions are designed to increase share of value delivered via these screens\. 
- [QUALITY CONTROLS \& COMPLIANCE](https://pubmatic.com/solutions-old/quality-controls/): Address threats to brand safety and protect the end user experience across all screens, channels and formats by leveraging best\-in\-class automated and manual processes\. 

## OLD \- Events
- [PubMatic's TechConnect Live Online Webinar: Big Data Processing \& Framework](https://pubmatic.com/events/pubmatic-techconnect-webinar/): PubMatic will be hosting our second technical conference event on June 27 via a TechConnect webinar for like\-minded engineers\. Register here\.
- [スマホゲームのNEXTとは〜ミクシィ、カヤックが登壇！ 2020年の取り組みを振り返る〜](https://pubmatic.co.jp/events/social_game_info_joint_seminar_1209_20/)
- [App Annie Ad Monetization MasterClass](https://pubmatic.com/events/app-annie-ad-monetization-masterclass/): Join our APAC mobile specialist, Lashanne Phang on 17th \& 22nd September as she delves into the benefits of programmatic \& strategies for yield optimization\.
- [The Present \& Future of Audience Addressability](https://pubmatic.com/events/the-present-and-future-of-audience-addressability/): Join us on Wednesday, August 26th at 11:35am ET to hear from our own Andrew Baron, VP, Marketplace as he discusses the disappearance of cookies, cookie alternatives and his thoughts on how to give advertisers the targeting and measurement they want\.
- [Digiday Brand Summit LIVE](https://pubmatic.com/events/digiday-brand-summit-live-2020/): PubMatic is excited to attend Digiday Brand Summit LIVE\. Our team will be available for virtual meetings to discuss key trends affecting the programmatic industry and to show you how we can deliver results and help you achieve your programmatic goals\. 

## OLD \- PubAcademy
- [Virtual PubAcademy ANZ](https://pubmatic.com/pubacademy/virtual-pubacademy-anz/): Join us at our inaugural Virtual PubAcademy ANZ to discuss the latest industry developments and the impact of COVID\-19 on the digital ecosystem\.
- [Virtual PubAcademy SEA \| Connection Where It Counts: The Future of OTT](https://pubmatic.com/pubacademy/virtual-pubacademy-sea/): Join us at our webinar on August 19th, 10 AM \- 11 AM \(SGT\) as we unpack the opportunities and challenges impacting OTT advertising today\.
- [Virtual PubAcademy EMEA: Identity \& Audience Addressability in a Post \- Cookie World](https://pubmatic.com/pubacademy/virtual-pubacademy-emea-identity-audience-addressability-in-a-post-cookie-world/): With Apple Safari and Google Chrome changes afoot, the third\-party cookie and identity landscape is shifting\. In a time when ROI and monetization matter more than ever, the Virtual PubAcademy audience will get solid strategies for engaging consumers in a post\-cookie world\.  
- [Virtual PubAcademy US: Who Are You? ROI, Identity \& Addressability in a Post\-Cookie Advertising World](https://pubmatic.com/pubacademy/virtual-pubacademy-us-who-are-you-roi-identity-addressability-in-a-post-cookie-advertising-world/): With Apple Safari and Google Chrome changes afoot, the third\-party cookie and identity landscape is shifting\. In a time when ROI and monetization matter more than ever, the Virtual PubAcademy audience will get solid strategies for engaging consumers in a post\-cookie world\.  
- [Virtual PubAcademy EMEA \| VIDEO](https://pubmatic.com/pubacademy/virtual-pubacademy-emea/): Join us for our inaugural Virtual PubAcademy EMEA  as we unpack the opportunities and challenges impacting video advertising today and shine light on how some companies are finding new ways to thrive during these challenging times\. 

## Auction Packages
- [Winter Activities](https://pubmatic.com/auction-packages/americas/winter-activities-us/)
- [Winter Holiday](https://pubmatic.com/auction-packages/americas/winter-holiday-us/)
- [Holiday Shoppers](https://pubmatic.com/auction-packages/americas/holiday-shoppers-us/)
- [Thanksgiving](https://pubmatic.com/auction-packages/americas/thanksgiving-us/)
- [Halloween](https://pubmatic.com/auction-packages/americas/halloween-us/)

## Templates
- [Participating Data Partners:Predactiv\-Experian\-DoubleVerify\-Affinity Answers\-Reklaim](https://pubmatic.com/?ap-template=participating-data-partnerspredactiv-experian-doubleverify-affinity-answers-reklaim)
- [Logo \- DoubleVerify](https://pubmatic.com/?ap-template=logo-doubleverify)
- [PARTICIPATING DATA PARTNERS: Comscore\-Affinity Answers\-Predactiv\-Eyeota](https://pubmatic.com/?ap-template=participating-data-partners-comscore-affinity-answers-predactiv-eyeota)
- [Participating Data Partners: Comscore\-Experian\-Affinity Answers\-Attain\-Datonics\-Lotame\-Eyeota\-Alliant](https://pubmatic.com/?ap-template=participating-data-partners-comscore-experian-affinity-answers-attain-datonics-lotame-eyeota-alliant)
- [Participating Data Partners \-Captify\-Comscore\-Affinity Answers\-Epsilon\-Experian\-Datonics](https://pubmatic.com/?ap-template=participating-data-partners-captify-comscore-affinity-answers-epsilon-experian-datonics)

## Blog Tags
- [ad tech](https://pubmatic.com/tag/ad-tech/)
- [programmatic advertising](https://pubmatic.com/tag/programmatic-advertising/)
- [digital advertising](https://pubmatic.com/tag/digital-advertising/)
- [SSP](https://pubmatic.com/tag/ssp/)
- [programmatic](https://pubmatic.com/tag/programmatic/)

## Blog Categories
- [Industry Insights](https://pubmatic.com/?blog_categories=industry-insights)
- [PubMatic Product](https://pubmatic.com/?blog_categories=pubmatic-product)
- [Executive Perspectives](https://pubmatic.com/?blog_categories=executive-perspectives)
- [Engineering Insights](https://pubmatic.com/?blog_categories=engineering-insights)
- [Employee Experience](https://pubmatic.com/?blog_categories=employee-experience)

## Video Types
- [Executive Dialogues](https://pubmatic.com/?video-resource-type=executive-dialogues)
- [Product Demos](https://pubmatic.com/?video-resource-type=product-demos)
- [PubMatic Moments](https://pubmatic.com/?video-resource-type=pubmatic-moments)
- [Webinar](https://pubmatic.com/?video-resource-type=webinar)

## Regions
- [EMEA](https://pubmatic.com/?custom_regions=emea)
- [APAC](https://pubmatic.com/?custom_regions=apac)
- [Americas](https://pubmatic.com/?custom_regions=americas)

## Audiences
- [Publishers](https://pubmatic.com/?custom_audiences=publishers)
- [Agencies](https://pubmatic.com/?custom_audiences=agencies)
- [Advertisers](https://pubmatic.com/?custom_audiences=advertisers)
- [DSPs](https://pubmatic.com/?custom_audiences=dsps)

## Product Categories
- [Programmatic Guaranteed](https://pubmatic.com/?custom_categories=pg)
- [Sell Side Platform](https://pubmatic.com/?custom_categories=ssp)
- [Supply Path Optimization](https://pubmatic.com/?custom_categories=spo)
- [Sustainability](https://pubmatic.com/?custom_categories=sustainability)
- [Video](https://pubmatic.com/?custom_categories=video)

## Report Topics
- [Digital Ad Trends](https://pubmatic.com/?report_topic=digital-ad-trends)
- [Mobile](https://pubmatic.com/?report_topic=mobile)
- [Online Video \& CTV](https://pubmatic.com/?report_topic=online-video-ctv)
- [Identity \& Addressability](https://pubmatic.com/?report_topic=identity-addressability)
- [Programmatic Tech](https://pubmatic.com/?report_topic=programmatic-tech)

## Auction Package Types
- [Performance / Metric\-Driven](https://pubmatic.com/?auction-package-type=performance-metric-driven)
- [Format\-Driven](https://pubmatic.com/?auction-package-type=format-driven)
- [Commerce Media](https://pubmatic.com/?auction-package-type=commerce-media)
- [Seasonal / Events](https://pubmatic.com/?auction-package-type=seasonal-events)
- [Demo / Audience](https://pubmatic.com/?auction-package-type=demo-audience)

## Auction Package Regions
- [Italy](https://pubmatic.com/auction-packages/italy/)
- [Spain](https://pubmatic.com/auction-packages/spain/)
- [Nordics](https://pubmatic.com/auction-packages/nordics/)
- [United Kingdom](https://pubmatic.com/auction-packages/uk/)
- [MENA](https://pubmatic.com/auction-packages/mena/)

## Topics
- [Industry Insights \& Analytics](https://pubmatic.com/?resource-topic=industry-insights-analytics)
- [PubMatic Product](https://pubmatic.com/?resource-topic=pubmatic-product)
- [CTV \& Streaming](https://pubmatic.com/?resource-topic=ctv-streaming)
- [Deals](https://pubmatic.com/?resource-topic=deals)
- [AI \& Innovation](https://pubmatic.com/?resource-topic=ai-innovation)

## Optional
- [Sitemap index](https://pubmatic.com/sitemap_index.xml)