Whisper is an online community where millions of people around the world share real thoughts, trade advice, and get the inside scoop. Their platform allows users to share honest opinions and feelings, forge relationships, and engage in conversations on various topics through a mobile app.

Frustrated by the latency and inefficiency of tag-based waterfall setups, Whisper partnered with PubMatic to create a server-to-server (S2S) unified auction to increase demand, bid rates and CPMs. Discover how PubMatic’s Customer Success Team partnered closely with Whisper to implement a S2S integration for their app inventory via OpenRTB and the key areas of growth realized.