Summary

Times Internet Limited (TIL) was looking to drive yield and performance by using a wrapper tag to better leverage header bidding for its programmatic demand. After evaluating several options on the market, TIL implemented PubMatic OpenWrap to manage its header bidding demand partners. In its first full quarter of implementation in H2 2016, PubMatic OpenWrap led to a 69% increase in CPM compared to the overall site average.

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