Summary

Kaidee, Thailand’s leading online marketplace, selected PubMatic’s OpenWrap to maximize their yield. After the first few months of implementation, Kaidee saw significant increases in programmatic revenue.

OpenWrap empowered Kaidee’s ad decisioning strategies by simplifying the management of multiple SSP partners without passbacks. Learn how OpenWrap helped Kaidee remain on the forefront of programmatic technology and offer an optimal path for advertisers to reach their audience in this case study.

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