Summary

A leading entertainment and news web property was in search of a reliable programmatic partner that could increase its fill rates and CPMs to maximize yield. At the time, header bidding was still a new technology that had not yet gained mainstream traction. The publisher partnered with PubMatic to leverage its header bidding for publishers in order to gain an edge on competitors, in its ad sales efforts.

PubMatic developed a strategy to address the publisher’s pain points resulting in enhanced monetization of their digital assets.

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