TraderTalk TV: PubMatic President Kirk McDonald Talks Supply-Side Evolution

Post on June 26, 2017 by PubMatic


Originally posted on ExchangeWire

Last week at Cannes Lions, PubMatic President, Kirk McDonald, sat down with ExchangeWire CEO, Ciaran O’Kane, to discuss the key trends driving the evolution of the supply-side and the growing need for more clarity and transparency in today’s digital ecosystem.

Watch the full interview below:

Topics included:

  • How publishers regain control of yield, inventory management, and ad decisioning
  • How the supply side is tackling transparency and the ad tech tax
  • PubMatic’s history and future with header bidding technology
  • How header bidding technology has benefited publishers and their ability to optimize yield
  • Why server-side header technology has been developed and the benefits it will bring to publishers and the supply-side
  • Why a unified approach to ad serving is the next step to header bidding
  • The global publisher trends PubMatic is seeing and the importance of education in certain markets