Technorati sees large 37.5% improvement in CPMs

b5media Saves Time and Makes More Money with PubMatic

b5media uses PubMatic to identify which ad networks can monetize its ad inventory in a way that maximizes revenues and automates the management of its ad network relationships.

"The major benefit of using PubMatic is the simplicity and time-saving factor. We no longer need to deal with five to 10 different ad networks, log in to 10 systems, and set up 10 different sets of ad tags."

- Chad Randall, director of sales for b5media

BikerOrNot began using PubMatic's ad color optimization tools and has seen a 150% increase on ad revenues since they made the switch.

"The results have been phenomenal. The first few ads looked a little funky while the PubMatic engine tested different color schemes, but it quickly identified the most effective colors and has since been optimizing our ads perfectly."

- James Plouf, founder BikerOrNot

Leading professional sports news and trade simulation program provider uses PubMatic to increase the number of advertisers buying ad inventory and to save time.

"PubMatic is great. It's easy and intuitive, with wonderful customer service. PubMatic has streamlined our overall revenue management strategy, saving us 8-12 hours per week in ad operations efforts. I no longer have to log in to 8 ad network interfaces every day."

- Christopher Reina, CEO of RealGM.com

Leading social network for recreational sports enthusiasts uses PubMatic's ad network and ad layout optimization capabilities

"PubMatic automates and optimizes all aspects of decision making for how we sell our ad inventory. We no longer have to monitor multiple ad networks and rely on A/B or other testing frameworks."

- Vin Bhat, Co-Founder of Sportsvite

Themes and skins download web site increases revenue dramatically with PubMatic's ad network optimization capability

"PubMatic continually updated the prices (eCPMs) that ad networks were willing to pay without any intervention from us, and our eCPMs increased from $0.15 to $0.31."

- Director of Business Development

Blog web site increases click-through rate and revenues with PubMatic's solution for optimizing text ad color schemes

"I thought I had identified the best color scheme for my text ads, but PubMatic quickly found color schemes that increased click-throughs on my web site."

- Mark Ghosh, Editor, Weblog Tools Collection