Benefits of working with PubMatic:
The PubMatic Difference
Increases Your Revenue
- PubMatic has developed several technologies that don't exist elsewhere. Each technology uses patent-pending algorithms to perform revenue-enhancing tasks that work seamlessly together. Exclusive technologies include:
- Ad Price Prediction Engine: Uses dozens of parameters in real time to predict which ad network can best monetize an ad impression and routes your inventory accordingly
- Dynamic Default Optimization: Detects, in real-time, the highest paying ad network to fill publisher inventory when a default occurs and ensures that every impression is monetized
- Dynamic Frequency Optimization: Predicts ad network pricing for publishers on frequency based campaigns and automatically allocates impressions for maximum ad revenue
Provides You with Ad Network Insight
- Our experienced publisher account teams analyze your site(s) and your needs and then uses unique ad network insight to set you up with the optimal mix of ad networks that ensures the greatest revenue
- Our long-standing relationships with ad networks allow us to expedite the approval process to get you connected to a bigger base of optimal ad networks sooner
Saves You Time
- PubMatic consolidates and standardizes reporting from all of your ad networks and clearly delivers the data to your dedicated dashboard so you don't have to log into networks individually
Protects Your Brand
- PubMatic Premier helps you protect your brand with a dedicated support team that carefully monitors ad quality control.
- Creative Filtering: PubMatic ensures your creative acceptance policy is enforced with every ad network, all of the time
- Blocklist Maintenance: PubMatic updates blocklists as needed based on your direct sales relationships to eliminate conflict with your direct sales force
- Intercepting Offensive Ads: PubMatic blocks offensive ads immediately to enhance user experience on your web sites
The PubMatic Difference
Technology is our number one focus. Over 50% of our people are engineers, who are constantly devising new technology to drive higher revenue for our publishers.
Our technology is built upon machine learning algorithms that become more intelligent with every ad impression. For every impression, we instantaneously determine what will be the highest paying ad to show on your website, as well as what ad is the most likely to be clicked on. We make increased publisher revenue automatic, and thus the name PubMatic.
Our technology is built upon machine learning algorithms that become more intelligent with every ad impression. For every impression, we instantaneously determine what will be the highest paying ad to show on your website, as well as what ad is the most likely to be clicked on. We make increased publisher revenue automatic, and thus the name PubMatic.
Take a Quick Tour
Take a tour and see how PubMatic works.
