RealGM Streamlines Ad Operations with PubMatic
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Summary: RealGM.com provides sports news to fans and a trade simulation program with salary cap details. Building off the site's popular Trade Checker feature, RealGM.com is a top spot for sports fans, generating traffic of 18 million unique users per year and over 20 million page views per month.
RealGM.com uses PubMatic to increase the number of advertisers buying RealGM.com's ad inventory and to save time by significantly streamline ad operations.
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Business: RealGM.com provides professional sports news to fans and a trade simulation program with salary cap details. Building off the site's popular Trade Checker feature, RealGM.com is a top spot for sports fans and serves a more affluent demographic than some other sports news sites, including ESPN.com. RealGM.com generates traffic of 18 million unique users per year and anywhere from 40 to 80 million page views per month, depending on the sports season. With coverage of the NBA, NFL, NHL and MLB by in-house reporters, RealGM.com allows fans to check news and scores and participate in forums.
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Challenge: RealGM struggled to manage the multiple ad networks with which they were working. Handling ad operations, testing ad networks and managing revenue strategy became a very time-consuming effort. As advertising is RealGM.com's primary source of revenue, creating a less complex system that would be more effective was critical.
"PubMatic has streamlined our overall revenue management strategy, saving us 8-12 hours per week in ad operations efforts.I no longer have to log into 8 ad network interfaces every day."
- Christopher Reina, CEO of RealGM.com
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PubMatic Solution and Results: In January, Mr. Reina decided to look to an outside source for assistance.
"The major benefit of using PubMatic is that we can input ad tags right into the system and have it go live right away," said Mr. Reina. "We can quickly test out new ad networks with a few simple clicks in a browser and manage multiple ad networks from one easy-to-use interface."
"PubMatic is great. It's easy and intuitive, with wonderful customer service," said Mr. Reina. "PubMatic has streamlined our overall revenue management strategy, saving us 8-12 hours per week in ad operations efforts. I no longer have to log in to 8 ad network interfaces every day."
PubMatic's vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and web site visitors alike. PubMatic automatically identifies which ad network can best monetize the publisher's ad inventory on a per-impression basis, yielding higher revenues for publishers. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. -
About PubMatic: PubMatic is the world's first service that automates and optimizes ad serving decisions for publishers. Over 3000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing their ad inventory across the world's largest online ad networks and using sophisticated algorithms to optimize the layout of text ads. Find out more at www.pubmatic.com.
