b5media Saves Time and Makes More Money with PubMatic
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Summary: b5media inc. (www.b5media.com) is one of the fastest growing blog networks with more than 300 niche content sites ranging from entertainment to technology. Its more than 500 daily posts are written by more than 175 authors in 14 different channels.
b5media uses PubMatic to identify which ad networks can monetize its ad inventory in a way that maximizes revenues and automates the management of its ad network relationships.
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Business: b5media inc. is one of the fastest growing blog networks in the world. b5media offers a range of content for a large, loyal and growing audience and is a great place for advertising companies looking to promote their brands and products. The network of blogs draws about 10 million unique visitors and 30 million page views per month.
"The major benefit of using PubMatic is the simplicity and time-saving factor. We no longer need to deal with five to 10 different ad networks, log in to 10 systems, and set up 10 different sets of ad tags."
- Chad Randall, director of sales for b5media.
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Challenge: Advertising comprises 100 percent of b5media's revenue, so playing a guessing game with ad network capabilities was not an option. But Chad Randall, director of sales for b5media, found that determining which ad networks were truly up to par was a daunting task. "Every ad network claims they have the highest CPM in the industry, but it's hard to know who's telling the truth," said Mr. Randall.
Complexity was also a problem, as Mr. Randall attempted to manage different ad networks manually. "It was so time consuming, dealing with five to 10 different ad networks. We simply didn't have time for it all, and we could never be certain about the results," said Mr. Randall. -
PubMatic Solution and Results: b5media turned to PubMatic for two key features of the PubMatic solution - cross-network management and automated ad tags.
b5media realized the time savings and revenue increase in just a few weeks. "With PubMatic, we no longer have to log in to a bunch of ad network systems and rewrite the ad tags for each one. With PubMatic you just set it up once and you're done," said Mr. Randall. "The dashboard is a great feature, too. You can log in and see the revenue from all the different ad networks all in one place."
Struggling to determine which ad network truly has the highest CPM is also a thing of the past. "No matter how often the answer to that question changes, PubMatic figures which is the highest and solves the argument once and for all," said Mr. Randall. "Systems like this will bring up CPM levels for the industry and benefit publishers and high-quality ad networks alike." -
About PubMatic: PubMatic is the world's first service that automates and optimizes ad serving decisions for publishers. Over 3000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing their ad inventory across the world's largest online ad networks and using sophisticated algorithms to optimize the layout of text ads. Find out more at www.pubmatic.com.
